One of the most prestigious salons in the Louisville area
Their old website and brand assets did not convey the polished image that represented their business. The website was built in Flash, making it inaccessible on many mobile devices, & difficult to update.
Blades Salon and Spa is one of the most prestigious salons in the Louisville area, specializing in color and in prepping clients for professional photo and video shoots. But their existing website and brand assets did not convey the polished image that would best fit their business. Their old website was built in Flash,making it inaccessible on many mobile devices, not to mention difficult to update as they added new service lines and obtained new photos of happy, beautifully-coiffed clients. Also, many different applications and iterations of their logo had left them with a lot of inconsistency in their brand across print collateral, social media and their website.
We clarified and updated their brand standards, providing a simple but comprehensive brand standards manual that covered every application from print to digital–and immediately applied their updated logo and brand standards to their social media presence on Facebook and Twitter. We developed a new, content-managed website that was as warm, accessible and beautiful as their salon and spa, with custom-illustrated models as well as an updated photo gallery and much better integration with their actively-updated social media profiles. The new website was also conversion-optimized to make scheduling an appointment compelling and simple from any page of the site.
Disciplines Applied:
- branding
- web design
- marketing
- consulting
- social media
- print design
- photography
- illustration
ROI
- Consistent, modern brand standards applied consistently across all marketing
- Conversion-optimized website accessible on any device
- Integrated social media presence
- Immediately improved rankings in search for keywords related to local salons