Picture perfect (and iPhone-friendly)
Contemporary Gallery’s website had begun to look out-of-style, so they came to us to bring them up-to-date. They were also looking for new ideas to use mobile technology to generate additional foot traffic.
If your brand name is “contemporary,” you need a modern, fresh web site. Contemporary Gallery’s website had begun to look out-of-style, so they came to us to bring them up-to-date. They needed custom photography to really sell the uniqueness of their home furnishings. They were also looking for new and original ideas to use mobile technology to generate additional foot traffic to their retail location.
We convinced them to take the web experience into their showroom, by dedicating floor space each month to a room design that would be featured prominently on the website, with callouts to purchase either individual design elements, or “Buy the Room”–and have their designers re-create the design in their homes (including paint!) In addition, we integrated their out-of-home and digital marketing by using QR technology in their billboard.
Disciplines Applied:
- photography
- web design
- marketing
- photography
- SEO
- mobile mktg (QR code sign)
Business Benefits/Return on Investment:
- Modern, on-brand website connects online to in-store experience
- Print marketing integrated with mobile to drive foot traffic
- Beautiful custom photography conveys value of their products.