One of the most well known and respected eye care centers in the area.
However, they were losing ground online to their competitors in Louisville, Kentucky, particularly in organic search.
John Kenyon Eye Centers were one of the most well known and respected eye care centers in the area. However, they were losing ground online to their competitors, particularly in organic search. Their current website wasn’t bad, but some under-the-hood coding and design issues kept it from going from “professional” to “optimized.” Their PR firm was doing a bang-up job using social media to build audience, but aside from some icon links in the footer, there wasn’t true integration between their social outposts and their “home base” website.
We built a new, search-friendly website that ditched some of the Flash elements which weren’t accessible to many mobile devices. We integrated their social media profiles more fully into their main website experience. We touched up their overall design to be brighter and friendlier, while streamlining and highlighting the conversion path to scheduling an appointment.
Disciplines Applied:
- web design
- consulting
- social media
ROI
- Search-friendly, mobile-accessible website
- More obvious calls to action for scheduling an appointment
- Full social integration, improving pass-through from social activity