Cashing in with sharp copy & design
Payment Alliance International is the largest non-bank ATM network, and provides payment processing and a variety of other financial services. Their existing website and marketing materials were inconsistent and incomplete, not conveying the trusted, secure and cutting-edge image they needed.
Payment Alliance International is the largest non-bank ATM network, and provides payment processing and a variety of other financial services to financial institutions, merchants and independent ATM operators. They’ve grown rapidly through innovation and acquisition, expanding into areas like mobile payment and marketing solutions. Their existing website and marketing materials were inconsistent and incomplete, not conveying the trusted, secure and cutting-edge image they needed.
We clarified their brand standards, providing a simple but comprehensive brand standards manual that covered every application from print to digital–and immediately started applying those standards in banner/display rich media ads that were targeted tightly for the placements. We developed a new website that properly conveyed the breadth and quality of their products and services, while driving interested customers towards a sales call. We provided custom copywriting services that clarified their positioning and key benefits to potential customers, while attracting search engine love.
Disciplines Applied:
- branding
- web design
- creative writing
- marketing
- banner ad design
Business Benefits/Return on Investment:
- Clear, compelling brand standards applied consistently across all marketing
- Rich media ads that generated high CTR
- Brand and search engine friendly website built to convert