Show-and-tell brand strategy
Staxxon came to us with a remarkable, innovative product with the potential to transform the shipping and storage industry. They didn’t have any branding, assets, a website, or a clear idea communication strategy.
Staxxon came to us with a remarkable, innovative product that had the potential to transform the shipping and storage industry. What they didn’t have? Any branding, assets, a website, or a clear idea of how to convey the benefits of their product to their target audience without a lengthy, technical explanation.
We created a full set of brand standards for Staxxon, including all possible usage scenarios and brand tagline. We developed digital content assets in the form of 3D animations and infographics that made the benefits of their innovative storage product immediately and viscerally accessible. We also provided ongoing guidance and consulting strategies for bringing their product to market.
Disciplines Applied:
- consulting
- branding
- 3D rendering/animation
- illustration
- creative writing
Business Benefits/Return on Investment:
- brand standards manual including tagline
- digital assets including 3D animations
- infographics to sell the benefits of their product
- strategic consulting for product launch