IT’S NOT A QUESTION, IT’S THE ANSWER.
At what point do we stop calling them smartphones? Think about your “phone” use – you Facebook, Tweet, bank, email, text, read and listen to music for 80 percent of its life. The other 20 percent might be talking, but most of that is really spent waiting for your carrier’s next available customer service representative.
Mobile phones aren’t phones anymore, they’re the entire world in our pocket. So your brand best be mobile-friendly if you want consumers to get something else out of their pockets – their wallets.
What is Mobile?
From ads to emails to your own website, mobile phones present numerous opportunities to get your brand in front of consumers. Marketing efforts that were once desktop driven, such as email campaigns, are real time access to potential customers. Think about it – people see their emails on their phones as they get them now. This means they’re one step away from landing on your website. You’re now wondering how your site looks on mobile. We are, too.
Why is Mobile important?
With instant-answers in our pockets and purses at all times, consumers are trained to go to their smartphones with questions. With the right marketing and a mobile-friendly website, you can make your brand the answer. Whether your conversion goals are buy, visit or call, mobile makes it happen when the consumer is thinking about it. The right platform for your brand might be a mobile app, but more often than not we find a fully-responsive website to be the best option for clients. Whatever the solution, it’s important to meet your consumers where they are – on their phones.
How we OOH Mobile.
We don’t have an “all-in-one mobile” package, because there is no such solution. Mobile is more than a marketing tactic, it’s an ecosystem in which digital strategy lives and thrives. Our first step is almost always to start with a fully-responsive website, and build out from there. If you think your business might be better suited for a mobile app – no worries. We’ll talk through the options with you, and figure out the best way to proceed.