The digital strategist is responsible for high-level planning for various clients to achieve specific goals pertaining to increased ROI and other KPI’s pertaining to acquisition of sales, emails, applicants and other measurable goals.
Search Engine strategy for new site builds
Overall website strategy, planning and implementation (on responsibilities outside of development)
Creating custom digital (and sometimes traditional) campaign plans for a variety of clients (both B2B and B2C)
Executing media plans (negotiating, buying, trafficking)
Assisting the marketing/strategy team with AOR clients and one-off projects as need be
Staying current with digital best practices and educating team members
A/B testing and an agile strategy for website conversions