Arica’s a storyteller. Her “mom-of-a-toddler” stories will leave your side hurting from laughter, but it doesn’t stop with tantrum tales. Arica can find a funny narrative or odd observation even in life’s most mundane and expected moments. She is unfiltered and we love it.
Her work tells an even bigger story—one of a solid background in design and a passion for advertising. Around the office, she’s known as one of the brightest minds we have when it comes to concepting creative ads. Arica pulls crazy concepts out of thin air, and crafts them into campaigns that command attention, and most importantly, convert.
Her brain may yield big-city talent, but in her heart, Arica’s still a small-town girl from Ramsey, Indiana. She’ll sometimes take the day off just to give her kiddo some amazing memories to file away. Arica also loves nothing more than having a glass of wine and sitting back while her husband, Tim, strums his six string and sings songs from yesteryear at different venues around the region.
Arica’s also an amateur vintner, making her own sweet wines. It’s probably no surprise one of her biggest goals for OOHology is to win the business of a big-time vineyard. And for whatever reason, she really wants someone who just walks around the office with a muffin cart, handing out fresh baked goods.