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Augmented Reality

The reality is augmented. The ROI is real.

Have you seen everyone turning themselves into a dog, deer or their favorite superhero with Snapchat? If not, you’ve definitely seen kids and even adults wandering the streets, capturing digital Pokémon with their phones. That’s a type of augmented reality. And it has more application than you might think.

What Is Augmented Reality?

Augmented reality uses technology to, well, augment reality. The first iterations of AR were mostly for entertainment purposes, but clever brands have found ways to use it to deliver powerful brand experiences. Starbucks, for one, integrated AR into its app, allowing consumers to bring coffee cups to life with a dancing snowman and falling snowflakes.

Why Is Augmented Reality Important?

Surprising, delightful brand experiences are more memorable. It’s basic psychology: Our brains catalog unusual experiences in a different way than routine experiences. And with consumers seeing as many as 5,000 ads a day, AR can be a powerful tool for brands to cut through the clutter and leverage the element of surprise.

How We OOH Augmented Reality

First, we make sure it’s a good fit for the brand. Then we create a strategy around what kind of execution is right for the audience — and your budget. We’ve done everything from simple, cost-efficient options with Snapchat geofilters to large-scale projects like turning a normal office space into an out-of-this-world digital playground.

 

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Virtual Reality