These days it's not enough to be good at just one three-letter “S” word (I’m talking about SEO you sicko). Search engine optimization may be crucial for a brand to be found on the internet, but search engine marketing (SEM) is becoming just as imperative.
Don’t be intimidated by seeming complexity or the constantly changing rules of SEO. Honestly, they are more like guidelines than hard-and-fast rules. And most of them aren’t as difficult to follow as you might think.