Kingpin: Four sites, four strikes.
Ebonite International is the world’s largest producer of bowling balls and accessories with over 50 percent market share. But they needed digital distinction among their many brands, so we provided each with its own unique home on the web.
Ebonite International’s four brands, Columbia 300, Track, Ebonite and Hammer, all needed their own voice and place on the web. Their brands were hard to distinguish from the parent company, especially for the Ebonite brand. They needed their own space on the web, because each one has their own story and audience.
Not only does each brand have different audiences, but there are different verticals for each brand. Ebonite, for example, needed a website that was functional for bowlers, pro shop owners and coaches.
We gave ‘em the ol’ four-digger and threw four strikes in a row. We’re talking four unique websites, branded appropriately with the functionality that meets the needs of each brand's fans and audience.
Take Ebonite, for example. Having been around for well over a century, the classic brand needed a site built for the modern age. They needed to speak to multiple demographics. We gave them a website that was not only able to meet the needs of each vertical, it can do it on any device. Like all of the Ebonite International websites, Ebonite’s website is fully responsive, so it adapts to the exact size of the screen.
“As an avid bowler, working on a century-old brand like Ebonite was thrilling.”
- Nate Walls, Front-End Developer @ OOHology
This four phase project involved responsive websites for each brand, and finding each brand’s unique voice. Each website also features our Advanced Recommendation Tool, which helps bowlers find exactly the right ball for their needs, improving user experience and conversion rates.