Don't we all want some fairy godmother to drop out of the sky, whisk us off to Park Avenue and deposit us back among all the haters looking fabulous, sounding 100% smarter and acting like we've got it all pulled together?

In business as in life, people judge you based on appearances.

The first impression you make matters and guess what? It usually happens when you're not there. Your brand reaches your prospects and customers before you do, in the form of logos, taglines, corporate websites, social profiles, advertisements, even your print collateral and business cards. Think of us as your brand's Henry Higgins (or Tim Gunn, if you prefer reality shows to musical theater. Who are we to judge?)

If your assets are inconsistent, incomplete, or just plain off-target, they're not really assets, are they?

We've designed full identity packages, including logo design or logo redesign, usage guidelines, taglines, design elements, color palette, typography and brand standards manuals. And because we were born from a web design company, we include specific online applications of your brand. Want a peek? Here are a few of our previous protégés.