Long live email marketing
Visionaries will tell you that e-mail is dead. Email marketing? A dot-com relic.
We love visionaries. But they focus on the future. As in “the way things aren’t yet.” So if you’re planning on time travelling to 2025 to execute your internet marketing plan, by all means, listen to the people who tell you to ignore email marketing.
They live in the present. Where they still check their email account pretty much every day. In fact, thanks to the incredible growth of smart phones in recent years, they often check email constantly throughout the day. Speaking of those pesky mobile phones, SMS (“text messaging” to anyone not in marketing) is another communications technology that is everywhere right now. From simple flip-phones (yes, people do still carry those) to the latest iPhone version, anyone can send and receive text messages.
What do email marketing and SMS marketing have in common?
They’re affordable, opt-in ways to build and market to your database of customers and leads. Email marketing and SMS marketing can build value over time, or immediately push a sale or promotion to instantly increase sales.
How can OOHology help?
- Our design team can create custom, branded email marketing templates that you can use over and over.
- Our copywriting specialists can craft irresistible, must-forward email content.
- Our internet marketing experts can provide strategic recommendations to get more out of your email and SMS campaigns, or offer turnkey campaign management for email and SMS.
Interested in seeing examples of how we’ve put email and text messaging to work for our other clients?
Shoot us an email. You know, unless you don’t use it anymore.