Long live email marketing
Email marketing has long focused on sending emails at the right time of day, hoping to catch users whenever they were checking their email. Then the smartphone boom happened and all of the sudden three in four people have smartphones. That means they’re checking their emails as they get them.
In other words, email marketing gives you a real-time line to potential customers.
Sure, timing still matters, but the challenges marketers face today are drastically different than the “You’ve Got Mail” days of the past. If your open rate is low, there’s a good chance recipients are seeing your email and just aren’t interested. Let’s try a more seductive headline… Yup. Look at that – three times the open rate.
Email marketing may feel like a major undertaking, but we can get you started by setting up your database, designing custom templates you can update yourself, and, of course, pushing “send.” Already have your own database? Sweet. Let’s talk about possible segmentation and personalization opportunities.
Ready for the next steps?