Not actually an oxymoron.
You want to know how your website and internet marketing are performing.
You want to know what people think of your company, products and services. You want to know how you stack up to your competitors online. You want to know if you have a brand reputation problem online.
What you don’t want? Having to deal with unprocessed social media data and barfed-out analytics reports.
Google Analytics is free, but enterprise web analytics software like Omniture certainly aren’t. Social media monitoring tools are available ranging from “free, but you get what you pay for” to “OMG, that’s my house payment.”
But tools, whether they’re cheap or expensive, won’t tell you what the numbers mean, or what you should do about them. They’ll usually just give you a link to a really unhelpful “Help” forum manned mostly by other frustrated users like you, who also have a whole full-time job that isn’t deciphering analytics reports.
“Business intelligence” shouldn’t make you feel stupid.
That’s where we come in. We can recommend the right tool for your needs, and then translate what comes out of the tool into useful metrics and recommendations.
Actionable web analytics and social media monitoring. Yeah, we do that. Contact us today for more info.