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The YMCA undertook a national rebrand, developing an entirely new set of brand standards that all local YMCA chapters were expected to adopt in all their communications media. However, the new brand standards didn’t include any guidelines specific to the web.
We whipped their sign-up process into shape.
- Simplified sign-up for new members
- Improved conversion rates for registration
- Decreased bounce rates for the site overall
- Increased average-time-on-site
- Improved success rates for visitors finding desired information
Personal injury law is an incredibly competitive field. Standing out among the many practicing attorneys in a particular local area, while following strict local bar association regulations for advertising requires a focused strategy to avoid wasting money on ineffective marketing efforts.
lean, mean legal marketing
- Conversion Rate Optimization
- Targeted Adwords Campaign
- Landing Page Development
- Content Marketing
- Organic Search Engine Optimization
- Online Video Marketing
Staxxon came to us with a remarkable, innovative product with the potential to transform the shipping and storage industry. What they didn’t have? Any branding, assets, a website, or a clear idea of how to convey the benefits of their product to their target audience without a lengthy, technical explanation.
show-and-tell brand strategy
- brand standards manual including tagline
- digital assets including 3D animations
- infographics to sell the benefits of their product
- strategic consulting for product launch
Contemporary Gallery’s website had begun to look out-of-style, so they came to us to bring them up-to-date. They needed custom photography to really sell the uniqueness of their home furnishings. They were also looking for new and original ideas to use mobile technology to generate additional foot traffic to their retail location.
Picture perfect (and iPhone-friendly)
- Modern, on-brand website connects online to in-store experience
- Print marketing integrated with mobile to drive foot traffic
- Beautiful custom photography conveys value of their products.
Marketing soup-to-nuts, bolts, and heavy equipment
- Created brand avatar used in trade shows, offline marketing
- Increase email database effectiveness
- More brand consistency in print materials
- Ability to update website frequently
Phoenix Processing is a distributor for water recycling systems and mining equipment. Their website and print collateral were dry, technical, and a little unfriendly. They needed a website they could update, a custom email marketing template they could recycle, and a friendlier marketing presence.
Payment Alliance International provides ATMS, payment processing and other innovative financial services like mobile payment solutions. Their existing website and marketing materials were inconsistent and incomplete, not conveying the trusted, secure and cutting-edge image they needed.
Cashing in with a consistent brand & sharp copy
- Clear, compelling brand standards applied consistently
- Rich media ads that generated high CTR
- Brand & search engine friendly website built for conversion
Ironically for a company all about personality typing, their website was businesslike but didn’t convey personality and warmth. Clearly communicating the benefits of their services was a struggle. And the checkout process for their resources was so complex, even the owners couldn’t reliably navigate it.
A client who was just our type.
- Fewer phone calls, more online sign-ups for training
- Lowered administrative expense
- Greatly improved user experience for sales of resources
- Better site structure for search engine optimization
Cupcake frosting made even more irresistible.
- Beautiful, luscious custom product photography
- Slick, enjoyable shopping cart experience
- Fully-integrated social media feeds
- UX driving cupcake divas and rockstars to sales. Cha-ching!
Badass producer of awesome gourmet cupcake icings. No website. No online shopping cart. No pretty pictures of tasty delicious iced cupcakes. Social profiles that weren’t driving sales.
John Kenyon Eye Centers were one of the most well known and respected eye care centers in the area. However, they were losing ground online to their competitors, particularly in organic search. There wasn’t true integration between their social outposts and their “home base” website.
Setting our sights on conversion
- Search-friendly, mobile-accessible website
- More obvious calls to action for scheduling an appointment
- Full social integration, improving pass-through from social activity
Worker Injuries? Painful. Finding Claim Forms? Not so much now.
- Improved user experience with clearer visitor path to conversion
- Logical, hierarchical information architecture
- Updated logos to upgrade social media presence
- Targeted internet marketing to improve site traffic
Helping Patients find information, doctors, & each other.
- Information-rich, navigable patient & physician resource
- 3D assets clarify the device’s unique features
- Easy to update physicians directory
- Patient discussion forum for those helped
Aptis Medical supplies a unique artificial wrist replacement joint. They needed a website not only as a patient education center, but also a resource for physicians performing the procedure. We created engineer-perfect 3D renderings of the device, and a rich web resource to connect patients with physicians and each other.
Blades Salon and Spa is one of the most prestigious salons in the Louisville area, specializing in color and in prepping clients for professional photo and video shoots. But their existing website was inaccessible on many mobile devices, not to mention difficult to update and their brand assets needed an update.
Giving a top-tier salon a brand makeover.
- Consistent, modern brand standards applied across all marketing
- Conversion-optimized website accessible on any device
- Integrated social media presence
- Immediately improved rankings in search
Dr. Peter Swanz is a board-certified naturopathic physician. His brand assets and website needed to convey the trustworthy, professional image that is extremely critical to success in a somewhat controversial field like naturopathy and homeopathic medicine.
A healthy dose of awesome
- Friendly, professional logo and brand design
- Content-managed website
- Digital assets and consulting to upgrade social media presence
- Targeted paid search campaign to immediately improve local reach and visibility
Bringing down the bluegrass justice.
- Professional, bar-compliant website
- Conversion optimization to capture more business leads
- Professional photography of the firm’s principles which could be reused elsewhere
- Search-engine optimized copy
Meinhart, Smith & Manning are a law firm focusing on motor vehicle accident, medical malpractice and personal injury cases. Fortunately, we have a good deal of experience working with attorneys and legal firms. We created a new website for Meinhart, Smith and Manning that was focused on emphasizing conversion.
Sheffield’s had an outstanding selection of craft beers, and outstanding barbecue smoked on-premises, and an outstanding reputation for their unique beer garden. We designed a new website that showcased their beer selection (and made it easy for the client to update), as well as offered delicious product photography of their mouthwatering barbecue.
A Smokin’ Hot Brand & Website
- Premium Brand Standards
- Improved Website Traffic
- Simpler Content Updates
- More Robust Social Experience