Marketers have searched for the mythical “easy-to-use Content Management System (CMS)” since the earliest days of the web. Which begs the question: why is it still so difficult to find one? If content is king, and we’ve spent decades trying to make it easier to get it onto business websites, why aren’t we there yet?
It actually is easier to get content onto the web than it was five or ten years ago. But modern content management systems still suffer from feature bloat, bad administrator user experience, and poor support for vital content-related business functions.
That’s one of the reasons we developed WAX, our own CMS. We listened to our customers’ complaints and built something better. We don’t want clients to love the public-facing part of their site, and then cringe at the thought of facing the part supposedly designed for them.
Open source platforms that originated as blogging solutions are great for blogging, but often lack essential business-related features. They also present users with a cluttered dashboard containing submenus they’ll rarely, if ever, need to access. At the other end of the spectrum, budget-busting commercial CMS solutions can cost six or seven figures, between setup fees and licensing. That’s out of reach for many mid-sized companies.
We developed WAX to be the right-fit, affordable solution for practical content management. Instead of treating site administrators’ user experience as an afterthought, WAX presents users with exactly the dashboard they need. Nothing more, and nothing less.
WAX’s modular design means if you need e-commerce, it’s there, with full support to handle sales and promotional pricing, shipping variables, and a complex product database. If you need to track email leads generated by your site’s forms, including the ability to easily export them into your CRM solution, it’s available.
Custom content types common to most businesses, like staff bios, events and case studies, can have tailored update pages. With WAX, your most common content management tasks — including media uploads and embeds — are fast, easy and don’t require a call to IT or your web host.
Because it’s an open source solution, any professional developer should be able to understand the code and make changes at a future date. Using a proprietary CMS to hold clients hostage isn’t a business practice which fits our philosophy. We’d rather just keep you satisfied with our work.
Coming up with great content is a tough enough challenge. Getting it onto your website should be the easy part.