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Featured Blog Post
Attribution relates to website conversions, such as a purchase or a lead, and what marketing channel is responsible for that conversion. Many marketers only stick to one when evaluating channels.
5 min. read
Ahh, the pound (#) sign. Such a humble beginning. What used to be an annoying part of automated phone calls now rules the way we organize and filter content on social media. Enter the hashtag in all its internet glory.
2 min. read
Your advertising and marketing isn’t going to get done by itself, but before you hire dedicated staff for the job, you should consider how much more cost-effective hiring an outside agency could be.