Creativity doesn’t strike, it evolves.
From the outside looking in, it may seem like our team just comes up with great ideas without any effort. And some folks might tell you that’s the case. But it's far from the reality. People don’t just walk around the office waiting for ideas to strike like a bolt of lightning. Likewise, there is no single path to a creative solution. Ideas often bounce all over the place before finally becoming a slam dunk. It takes hard work and collaboration to get there.