Video is expensive.
Many traditional agencies approach video production with an antiquated process. It’s extremely bureaucratic, ultimately quelling creativity and collaboration. All of these layers and rigid mechanics add time and dollars, but don’t always increase quality.
So yes, video is expensive, but I would like to add an asterisk to that statement, with the following fine print: But it doesn’t have to be.
The term “agile” can really fire up some folks, but hear me out. Here are a few ways OOHology implements a more agile process to ensure our clients’ video projects are affordable, while yielding great results.
This is actually central to all of OOHology’s processes. We collaborate with our clients, building the project together. This isn’t The Pitch. We don’t take a creative brief, go away and work for days, then come back with a grand finished product to unveil. We work with clients, ensuring they are always comfortable with each building block before adding the next. This may sound like more steps, but it’s actually far more efficient than starting over from the beginning if you missed the mark. It also ensures we don’t miss.
Every project is different. That sounds like cliché sales speak, but it’s true. We don’t force video projects into an uncompromising process. For example, sometimes you can’t have a set shot list, because you don’t know what you don’t know. If Tim Hetherington (rest in peace) had approached his documentaries with pre-dispositions, the outcome would have been incredibly different than his award-winning work.
This type of videography is about the story, so in many cases we can’t predict what that story will be ahead of time. It takes some trust from our clients and puts the pressure on us, but it always pays off beautifully. We apply this same flexibility whether we’re working with an animated video or a live-action set.
Our video team is comprised of highly-skilled people who understand a project’s components from start to finish. In just one team member, we have a talented animator, 3D artist, producer, audio specialist and videographer. Another is a designer, illustrator and typographer, while also being skilled in user experience (UX) and front-end development. Our Director of Video or I may be involved in your video’s narrative, storyboard, videography, audio and overall creative direction.
I don’t mean to toot our team’s figurative horn; all of this is significant because our multi-skilled team means nothing is lost in translation, and all with less overhead.
This year we will continue to push our creativity and quality for the video department, while also pushing ourselves to find ways to make the world’s most powerful medium more affordable for our clients. If you’ve gotten a quote from other agencies and thought video was out of reach, let’s start over.