LOUISVILLE, KY. – After a thorough RFP process, Louisville Slugger Museum & Factory has chosen OOHology as its Agency of Record. The museum will transition all creative needs to the full-service agency the first week of August, with the scope of work ranging from integrated creative campaigns and exhibition design, to digital and traditional media planning and placement.
“It was time to shake things up,” said Anne Jewell, VP and Executive Director of LSMF.
“OOHology had a very different approach, and that appealed to us. They bring a lot of swagger to the table, but have the creative chops to back up that bravado. With their marketing savvy, we expect to go to places we’ve never been.”
LSMF showed its own creativity by informing the agency of the win with a special delivery of OOHology-branded Louisville Slugger bats and a song announcing the new home team, written to the tune of “Take Me Out to the Ballgame.”
“This agency is evolving,” said OOHology Chief Marketing Officer Kate Morrison. “We have some of the city’s best creative minds, and we’re going to show what we can do. It doesn’t get better than an opportunity to do that for one of Louisville’s most iconic brands.”
The new client marks yet another milestone in OOHology’s significant growth for 2015. In less than six months, the agency added two new Creative Directors and a Director of Client Services, acquired a video production company and is currently hiring in multiple cities. Given the size of the LSMF account, Morrison expects more of the same.
OOHology is a full-service advertising agency based in Louisville, with a second office in Cincinnati and a satellite location in Indianapolis. Founded by a couple of guys in a coffee shop, the team has expanded to three dozen strong. Clients range from local nonprofits to Fortune 500 companies.
About Louisville Slugger Museum & Factory
Louisville Slugger Museum & Factory is one of Louisville’s most popular attractions. Marked by the World's Biggest Baseball Bat, the downtown building has hosted well over four million people on its award-winning tours. Visitors can experience history-in-the-making as they stroll through the factory, where world-famous Louisville Slugger bats are created. Learn more at sluggermuseum.com.