Mark Palmer is a co-founder of OOHology and web design agency, Makespace! He has made a tradition of predicting branding trends over the past few years, and in his new podcast series “PalmerKnows,” he discusses how companies can take their brands to the next level in the coming year.
Mark predicts 2017 will see mass-adoption of streaming video services like Facebook Live and Periscope. That means more consumers than ever will be sharing brand experiences – both positive and negative – in real time. He also foresees significant growth in virtual reality marketing.
“The rise of streaming video and VR marketing will be big,” said Palmer. “Any brand that figures out how to leverage them this year has a chance to make big gains: to come in like a lamb – and go out like a lion.”
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