What exciting developments, in design and development, does the future hold? What new avenues to an audience will advertisers advance towards? Dare we guess? Prognostication has always been a sketchy business, after all.
Then again, we have illustrators who are pretty handy at the business of sketches. So we asked an OOHligan from each department for their predictions at what changes the new year will bring to their area of expertise. Each person was asked:
- What is the biggest disruption coming to your field of expertise in the next year?
- What evidence leads you to that conclusion?
- How should marketers/business owners prepare for that change?
- Here’s what they had to say.
Rob Miles, Lead Designer/Co-Founder:
“Mobile-first design will be the default approach. Responsive/adaptive web design will proliferate, but customization for different scenarios will never evaporate entirely. The lack of control over display uniformity will result in fewer lines drawn within the gamut of breakpoints and their layouts, from desktop to mobile.”
“The average viewer will be twice as savvy, so UX & IA will stop being so dumbed down, leading to a more enriched experience. Due to web fonts, there will be a greater focus on more appropriate and suitable fonts for a more accurate persona to the brand messaging.”
“Website layout design will move away from photo and illustration softwares such as Adobe Photoshop and Illustrator, and towards a more cohesive platform of design and code, where interactive wireframing and design software are one, creating a more all-encompassing experience for agency, client, and end user alike.”
Kelli McFall, Digital Marketing Manager
"The biggest disruption coming to digital marketing next year is the power of mobile + social + video. Digital media has grown exponentially faster than traditional media. The fatigue we experienced with print, television and radio is inevitable, and it will likely happen more quickly than it did for traditional media.”
“This leads me to the power of mobile + social + video. Advertisers need to find a way to cut through the clutter of online banner advertisements in 2015. We already know mobile usage is rapidly growing. Banner advertisements on mobile are intrusive to users. Through social and quality video, creative advertisers will be able to reconnect with users on an emotional level.”
“Marketers and business owners should prepare for this change by having a cohesive marketing strategy. This will allow them to align their messaging across traditional media and digital. It will be important to understand when social advertising makes sense, and when your message would be better conveyed through video.”
Of course, some of the changes headed our way aren’t broad industry trends. They’re the result of our ongoing process improvement. Two members of our development team were more concerned with these internal changes, and how they can improve our clients’ projects and overall experience.
Overall, our 2015 predictions reflect a move towards faster, more efficient and more emotionally-satisfying experiences. Are you prepared for what 2015 will require from your marketing and advertising strategy? If not, we can get you up to speed quickly.
Of course, not all the changes our team will be facing are external, industry trends. We are constantly improving our process, to create a more collaborative and efficient workflow. In a future post, two members of our development team will share those changes, and how they’ll improve the experience for OOHology clients moving forward.