Norma Jean had assets. Marilyn had a brand.
In business, as in life, people judge you based on appearances. It’s not fair, is it? What’s even worse is your business’ first impression usually happens when you’re not even around to give a welcoming handshake or say “Hello!” Often, your first – and potentially last – interaction with prospects and customers will be in the form of your logo, collateral or package design.
“I don’t look at myself as a commodity, but I’m sure a lot of people have.” - Marilyn Monroe
A strong brand prevents a company from becoming a commodity. But your brand doesn’t start (or end) with your assets. Even vivid, gorgeous assets like the ones we’re known for. It encompasses the entire emotional experience surrounding your business. A memorable brand isn’t a coat of cosmetics covering your flaws. It’s the skillful accentuation of the best aspects of your true character.
“If you obey all the rules, you miss all the fun.” - Katharine Hepburn
Our forensic branding process digs deep to understand what’s most lovable about your business. We find your unique identity, then create a powerful, honest brand around it. We have a process, but it’s fluid and conforms to the unique angles of your industry. We provide brand style guides, but they’re designed to be the springboard for compelling creative work – not a set of limits.
“When the going gets weird, the weird turn pro.” - Hunter S. Thompson
Learn how we combine artful design and scientific psychology to create high-impact identity packages.
A brand which just looks good is only halfway home. Our award-winning writers can craft a messaging strategy to ensure you sound just as smart as you look.
A style guide offers the freedom to push your creative to the edge, because you can see precisely where it is. (You know you want to see samples.)
Print goods giving you paper cuts? We design well-executed collateral marketing pieces to create a tangible, premium brand experience for prospects, leads or customers.
We help you create and reinforce a consistent, delightful aesthetic and emotional customer journey across the web, mobile, social and your physical spaces. Are you experienced?
Your packaging needs to express the premium product within. We guide you towards materials, printing processes and finishes to best attract your target consumer. Check out our packages.
“All creative people want to do the unexpected.” - Hedy Lamarr
We promise to live up to our mystique.