How Swearing Allegiance to Video Marketing Can Bring Your Strategy into the 21st Century
Jon Snow may be the King in the North, but here in OOHtopia there’s only one sovereign ruler: Video Content. Weird name, we know, but is it really any more unusual than Melisandre?
Since you’ve been using social media to market to your audience for a grip now, we know you’ve figured out that posts with striking visual elements generate more engagement than those without the pretty pictures and flashing lights. This has become so true that Facebook is encouraging users to select from a variety of colorful backgrounds, just to add visual interest to otherwise text-only posts.
Now, digital marketers are figuring out what Georges Méliès learned in 1902: Video is always better. Don’t believe us? Here are a few statistics that might change your mind:
- Social media posts that include video generate 1,200% (no, that’s not a typo) more shares than text and images combined.
- Native videos on Facebook have 10 times higher reach compared to YouTube links.
- 500 million people watch videos on Facebook every day.
- Internet video traffic will be 69% of all global consumer Internet traffic in 2017.
Clearly the Seven Kingdoms, from Facebook all the way to Snapchat, have bent the knee to King Video. So how can your brand capitalize on this new wave of highly engaging content? Our experts have generated a list of recommended behaviors for all new citizens.
85% of all Facebook video is watched without sound, so concise captions go a long way toward spreading your message.
Keep it Short
Research indicates that videos less than 60 seconds long have the most engagement and highest click through rates.
Put it Everywhere
Everything from email marketing to landing pages benefits from the inclusion of video.
Still need help figuring out how to serve King Video? Send us a raven and we’ll be happy to help.