DIGITAL ADVERTISING WENT MAINSTREAM.
There are two schools of thought for digital advertising. One is to “rock the fundamentals,” or focus on the classic disciplines that are tried and true. The other is to “adapt or die,” or go to the bleeding edge and try every new weapon developed. We dropped out of both schools, because the very best of digital advertising doesn’t make you choose.
We're like that classic Fender guitar in the hands of a skilled improviser.
What is Digital Advertising?
The names vary. Online advertising. PPC. Pay per click. Display ads. Rich media. Native advertising. No matter what you call it, digital advertising is about getting your message and brand in front of your target audience. That might mean potential customers who have already shown interest in your business or industry by searching for specific terms. Or it could mean creating brand awareness or building up demand for a product people don’t even know they want. Yet.
Why is Digital Advertising important?
You’d like a better bottom line, right? Digital advertising can provide a huge lift. Think about it: a newspaper ad goes to everyone who picks up the paper, and you pay whether or not your target customer sees it. But with digital advertising we can deliver an ad to your desired target audience, and only pay if they decide it’s relevant to them. Yeah, what newspaper?
How we OOH Digital Advertising.
We start with identifying your business goals, which guides us to an effective media plan. Then our sharp copywriters and designers extend your brand and messaging into engaging, click-worthy ads. That might mean pre-roll, video, a page takeover, or just plain PPC.
If you don’t want to get a PhD in PPC, that’s alright. Our Google-Certified Digital Advertising Experts have it covered. But you don’t have to take our word for it. We’ll provide analytical reports so you can decide for yourself.