Welcome to the school of rock n’ rollin’ in the dough.
There are two schools of thought for advertising. One is to “rock the fundamentals,” or focus on the classic disciplines that are tried and true. This is where traditional powerhouse advertising agencies have done well, until recently. The other thought is to “adapt or die.” To go to the bleeding edge and try every new weapon developed. But that often leaves clients serving as frogs in biology class — pinned down and at the mercy of a science experiment.