Someone recently asked me what the most important aspect of a business relationship was for our company. The answer is surprisingly simple: make it personal.
We’re an easy company to work with – we don’t have multiple layers of personnel to pick through. Any one of our employees can serve as a touchpoint for clients, and all of our project managers are extremely knowledgeable of the technical aspects of our processes. Any account that is going to be truly successful will have a personal connection. Real world relationships can be seen in the success of our projects. When a marketing campaign or website makes you say, “Wow” you can bet it started with more than just a great creative brief. It started with a great conversation.
An example of this can be found with our relationship with ID&A. The company provides a single source point of responsibility for planning and overseeing comprehensive workplace services for large scale projects. They needed a direct channel on sales, and came to us to build a portal that would cater to their high profile clientele.
We developed a solution for ID&A that repeatedly brings in new business. New customers often say they signed with ID&A purely due to the ease of use of the online purchasing system. Our ongoing relationship with ID&A has allowed us to develop another custom system for ID&A’s largest client, which spends over $5 million a year with ID&A. Our custom solution will save both parties thousands and thousands of dollars in time each year.
From the very beginning with ID&A, it was about the relationship. We always make sure this is the case, because if you can’t talk to a client about their business, how can you help them tell others about it?
At OOHology, we take pride in our Discovery process. We interview our clients thoroughly so we can get to know them, and then we dive into the psychographics of our clients’ customers and end users. This allows us to truly understand them and their needs, and also helps build rapport with clients. Again, it’s a very intimate, personal process that is invaluable in terms of our long-lasting relationships with clients.
If you are ready to get a conversation started, just say hello.