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Strategy /

Marketing Strategy

30,000 feet is easy. It’s when you’re neck deep in alligators that’s tough. And scary.

Anyone can give a high-level view of a company. We’ll prove it: “Oh, you run a restaurant chain? So the more transactions you have, the more money you make. Easy. We’ll just run ads to get more customers in the door.”

But that’s silly. It doesn’t take into consideration customer tastes, the restaurant’s location or how it's positioned in the market — are there 50 other pizza joints in the neighborhood? Without a solid plan on how to market your restaurant, you could soon find yourself selling industrial cooking supplies on Craigslist.

What Is Marketing Strategy?

If we define marketing as the culmination of our efforts to inform people about a business, then marketing strategy is a detailed look at how we do it. It’s the concentrated marketing, because the further you spread yourself and your target market, the less helpful a shotgun approach is.

We prefer to get hyper-focused and find people who are already looking for what we’re marketing. But that takes strategy — who are we talking to, where do they live, both in real life and online? What is their household income, and what do they care about? By getting down and dirty with the details, we’re able to build our marketing efforts from the ground up.

Why Is Marketing Strategy Important?

Restaurants may not be your thing, but you’re probably brilliant at something. Otherwise, you wouldn’t be in your current position, would ya? By bringing us in as your marketing agency and partner, you’re able to get our whole team’s expertise.

How We OOH Marketing Strategy

We don’t just tell you we’re doing a good job and pat ourselves on the back — we prove it. With detailed reports and evidence it’s working, you’ll be able to expand and grow with confidence. With our marketing strategy ever present in our minds, we’ll often find areas of improvement for the business itself. You’d be amazed at what kind of things we can learn from our marketing efforts.

Check It Out

Case Study

  •   3 min. Read

Hafer is one of the fastest growing architecture, engineering and interior design firms in the Midwest. But while the company’s work is progressive, the brand was holding them back like an old ball and chain.

More Marketing Strategy Work

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