A Cool Project that Heated Things Up for the Brand.
QuesTec is an all-encompassing HVAC company. And we mean all-encompassing. They have licensed engineers, project managers, construction estimators, HVAC technicians, VDC designers, their own prefabrication shop and so on and so on. They’re located in three cities now, and cover a wide range of area in between. With 20 years of business under their belt, what they’ve done up to now is really impressive. But they aren’t done. Not even close.
While their scope of services is incredible, their brand didn’t quite tell the same story. It was time for a refresh. The story needed to be told in a more compelling manner, and it needed to allude to the all-encompassing nature of the company. In addition to the branding woes, their website needed some love. They also wanted to expand their marketing efforts.
We worked closely with the QuesTec team to create a look and feel that fit the company’s true story. We integrated a new color palette to help warm up the brand, and created custom iconography to help tell their story. Our copy focused on being approachable and friendly, just like the QuesTec team. We took all of this momentum into the web design and that’s when it really came to life.
We shot custom imagery and video for the website. The video showcases the QuesTec’s team breadth of skills with flashy shots of fabrication in the warehouse and collaboration in the home office. That was just the beginning of the incredible graphic treatments on this website. Note the oversized menus and their custom animations and how they command attention. The process page identifying how QuesTec works got custom animation, bringing traditionally dull information to life. Even the mechanical contracting and service pages got a unique visual treatment.
Today we work with QuesTec for marketing efforts. We’ve created a custom marketing campaign, completely unique to their needs. We’ll post once it’s out in the wild!