Imagine this: You run a business selling tractors to farmers and just built a new showroom. Would you play hardcore rap in the lobby?
Probably not. Because you know it’s not the right audience, even if Young Jeezy is your favzies.
While this might seem like a ridiculous scenario, it’s the kind of thing that happens all the time with website builds. People only consider what they like, never stepping outside of their own perspective. Not here. Our website strategy starts with getting into the minds of our target audience.