The Foundry // Page 3
Go behind the scenes with The Foundry. We'll warn you, though. It can get a little strange in here. These blogs, videos and snapshots showcase just what goes on in the mind of an OOHligan.
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It's Alive! It's Alive! Why Print Marketing Still Matters
Digital marketing gurus love to declare the death of print advertising — but we’re far from scheduling its burial.
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Thinking About a Rebrand? Ask Yourself These Questions.
Before you start fiddling with what your brand means to your customers, consider these questions:
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OOH Designers: What Font is Soo You?
Read what fonts our designers picked to represent their style and feel.
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The Zig-zag Story: How We Captured A Cultural Icon’s Character
When you’ve been in business since the kinetoscope was tech’s next big thing, you’re doing something right. Zig-Zag has done that. But make no mistake: Brands don’t make it 130 years by delivering more of the same.
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The Three-Letter “S” Word You Need to Get Good At: SEM
These days it's not enough to be good at just one three-letter “S” word (I’m talking about SEO you sicko). Search engine optimization may be crucial for a brand to be found on the internet, but search engine marketing (SEM) is becoming just as imperative.
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Mark Palmer on How to Brand Like a Beast in 2017
Mark predicts 2017 will see mass-adoption of streaming video services like Facebook Live and Periscope.
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SEO Isn't Just For Websites: Basic Strategy For Multi-Channel Platforms
Don’t be intimidated by seeming complexity or the constantly changing rules of SEO. Honestly, they are more like guidelines than hard-and-fast rules. And most of them aren’t as difficult to follow as you might think.
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Work That Butt: 3 Branding Lessons From Smoking Meat
Over the past couple of years, I’ve become a student of the art of smoking meat. But one thing I’ve unexpectedly come to realize is how my work with sweet and smoky meats parallels my job in branding.