The Foundry // Page 3
Go behind the scenes with The Foundry. We'll warn you, though. It can get a little strange in here. These blogs, videos and snapshots showcase just what goes on in the mind of an OOHligan.
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How to Get a Job at an Advertising Agency
Starting your career at an agency can be tough- take a look at a couple tips we suggest.
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Four Keys to Killer User Experience
Web design is in its Golden Age. Connections are fast, screens are everywhere, and advances in hardware and software have given designers and developers the ability to be more creative than ever- but user experience is still just as important.
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It's Alive! It's Alive! Why Print Marketing Still Matters
Digital marketing gurus love to declare the death of print advertising — but we’re far from scheduling its burial.
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Thinking About a Rebrand? Ask Yourself These Questions.
Before you start fiddling with what your brand means to your customers, consider these questions:
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OOH Designers: What Font is Soo You?
Read what fonts our designers picked to represent their style and feel.
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The Zig-zag Story: How We Captured A Cultural Icon’s Character
When you’ve been in business since the kinetoscope was tech’s next big thing, you’re doing something right. Zig-Zag has done that. But make no mistake: Brands don’t make it 130 years by delivering more of the same.
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The Three-Letter “S” Word You Need to Get Good At: SEM
These days it's not enough to be good at just one three-letter “S” word (I’m talking about SEO you sicko). Search engine optimization may be crucial for a brand to be found on the internet, but search engine marketing (SEM) is becoming just as imperative.
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Mark Palmer on How to Brand Like a Beast in 2017
Mark predicts 2017 will see mass-adoption of streaming video services like Facebook Live and Periscope.