We brought the heat.
When the Henderson County Chamber of Commerce merged with Northern Kentucky Forward, an economic development council for the surrounding areas, they needed a brand to build excitement in their local business community.
We came up with a unique, original name and logo to fire up the new organization.
The new organization’s CEO, Brad Schneider issued a strong creative challenge to our team. “The greatest way to fail at this is to produce something pedestrian. We want unusual and unexpected.”
An unexpected brand for an economic development council? Challenge accepted.
We fired up our discovery process, conducting interviews with everyone involved in both the merged organizations, and business owners and community advocates in Henderson, McLean, Union and Webster counties. We got in deep with their target audience to create a memorable, resonant brand and messaging strategy.
After brainstorming several options, we presented to the client and they chose our recommended new name – “Kyndle,” along with the tagline, “Sparking Success. Igniting Opportunity.”
They asked us to document our naming process for a video announcement of the new organization to explain Kyndle’s mission and new brand. We’ve continued to work with Kyndle on marketing and public relations strategy, and will be launching their new website this fall.