Global Success Started Locally.
Lentus had seen success from establishing a reliable network for Dow Corning’s sealant products. With a massive warehouse infrastructure, state-of-the-art tracking technology and a dedicated team, they were at the top of their sealant distribution game in North America.
But it was time to go bigger, and go further. It was time to go International.
Lentus had the North American distribution network locked, cocked and ready to roll. They were so good, you might even say it’s on autopilot. But they saw an opportunity with European businesses that are trying to get up and running in the US. That process can be ugly, taking years to execute, if they ever do. With Lentus, they can be up and running in 90 days or less.
But Lentus needed help communicating with these foreign companies. Between the language barriers and time zone differences, it was difficult to make strong sales pitches to the potential clients across the pond.
Lentus needed a sales tool that was accessible anytime, anywhere. It needed to be something they could utilize in emails, larger campaigns or in-person presentations.
Our team created an animated sales video, telling the story of Lucas, a European business owner who was desperately trying – and failing – to get his distribution up and running in the US. Then he partners with Lentus, and he’s up and running in 90 days. We carefully chose articulation, names and accents that would align with our target audience. Knowing they may not speak English very well, we also utilized on-screen text when necessary.
The entire project was produced in-house (well, with the exception of the chap with the Eastern European accent – we had to pull from an international talent pool to get him). We’re proud to say our job well-done means Lentus can say the same.