The Foundry // Page 9
Go behind the scenes with The Foundry. We'll warn you, though. It can get a little strange in here. These blogs, videos and snapshots showcase just what goes on in the mind of an OOHligan.
OOHology Spices Up Doc's Cantina's Brand With A History Lesson
The much-anticipated Doc’s Cantina opens this week, and foodies familiar with the Falls City Hospitality Group’s restaurants already know the food will be great. But they might be surprised when they’re greeted with their margarita, tacos and a spicy side of history.
This Year We'll Be Busting Through The Ad Blockers
It’s been on our radar for part of the past year, but it’s sure to be an even bigger issue in 2016: ad blocking. From an ad agency point of view, it’s worrisome, but it doesn’t signal the end of advertising.
Creativity Doesn't Strike, It Evolves
Being a creative means having the courage to fail. It means taking a risk, because with risk comes reward. And more than anything, being creative means finding unseen solutions.
The 4 Paths Out Of The Paradigm (Or, How Not To Have A Cliched Brand)
So take a long, loving look in the proverbial mirror. How guilty are you and your company of modeling your brand after others in your vertical, without question, just because it’s always been that way? Have you inherited, of your own accord, something exciting or something stale?
How To Write Like That: Hand Lettering 101
When you want to put a little paprika on your highly usable, flat, design without sacrificing its clean aesthetic, you can do that with a hand-lettered, brush pen logo.
Website, Branding and Marketing Fundamentals for 2016: A What-Not-To-Do Guide (Part 2 of 2)
In my industry there’s a rule of thumb: If you wait to practice marketing and advertising until you actually need it, you’re already too late.
Website, Branding and Marketing Fundamentals For 2016: A What-Not-To-Do Guide (Part 1 of 2)
Here are the first 9 of top 16 things to stop doing in 2016 for your Website, Branding and Marketing.
What The Holidays Mean to OOH: The Best Commercials
This year, we thought we’d ask the OOHligans to tell us about the holiday TV commercials for which they have the fondest memories. Relive our past — and maybe yours, too — with a look at some commercials of yesteryear.