The Foundry // Page 7
Go behind the scenes with The Foundry. We'll warn you, though. It can get a little strange in here. These blogs, videos and snapshots showcase just what goes on in the mind of an OOHligan.
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The Three-Letter “S” Word You Need to Get Good At: SEM
These days it's not enough to be good at just one three-letter “S” word (I’m talking about SEO you sicko). Search engine optimization may be crucial for a brand to be found on the internet, but search engine marketing (SEM) is becoming just as imperative.
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How a Wordsmith Gets it Done
For those of you who aspire to become wordsmiths or even for the ones who just want to improve your writing skills, I’ve compiled a list of the online tools, sites and apps that inspire me, prevent writer’s block and keep me looking like the polished writer that I am.
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Mark Palmer on How to Brand Like a Beast in 2017
Mark predicts 2017 will see mass-adoption of streaming video services like Facebook Live and Periscope.
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Don’t Forget the Rules On Serving Spam to Your Customers
Is there anything more golden than a customer who gives you permission to contact them?In fact, they like what you do so much that they’ll hand you the keys to their inbox, their mobile number and maybe even their mailing address. There is an unspoken etiquette when this happens.
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SEO Isn't Just For Websites: Basic Strategy For Multi-Channel Platforms
Don’t be intimidated by seeming complexity or the constantly changing rules of SEO. Honestly, they are more like guidelines than hard-and-fast rules. And most of them aren’t as difficult to follow as you might think.
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Work That Butt: 3 Branding Lessons From Smoking Meat
Over the past couple of years, I’ve become a student of the art of smoking meat. But one thing I’ve unexpectedly come to realize is how my work with sweet and smoky meats parallels my job in branding.
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Digital Wearables- How Can We Connect More, Or Should We?
To many, the adoption of technology feels like a distancing from real life. Screens everywhere! On our wrists, in our pockets, in our bedrooms, on our refrigerators and on our faces! Is technology keeping us from connecting with each other?
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Agency Advice: Need A Creative Breakthrough? Take A Break
In fact, science has shown that when you’re stuck on a project, often what you need to finally get that big breakthrough is to walk away for a bit.