The Foundry // Page 7

Go behind the scenes with The Foundry. We'll warn you, though. It can get a little strange in here. These blogs, videos and snapshots showcase just what goes on in the mind of an OOHligan.

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    In an assessment that’s in no way scientific, and entirely based on the applications we receive from tech talent, the tech world is guy heavy.

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    You've decided it's time to hire an ad agency, or maybe it’s time for a new agency. Next comes the really hard part: where to start. We’ve cobbled together a list of tips to help you gather a good selection of agencies to invite to present, and a few to help you evaluate them afterward.

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    It can be difficult to follow agency jargon. So now that spring has sprung, we’re offering a chance to do a little spring cleaning on your marketing communication

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    The much-anticipated Doc’s Cantina opens this week, and foodies familiar with the Falls City Hospitality Group’s restaurants already know the food will be great. But they might be surprised when they’re greeted with their margarita, tacos and a spicy side of history.

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    It’s been on our radar for part of the past year, but it’s sure to be an even bigger issue in 2016: ad blocking. From an ad agency point of view, it’s worrisome, but it doesn’t signal the end of advertising.

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    Being a creative means having the courage to fail. It means taking a risk, because with risk comes reward. And more than anything, being creative means finding unseen solutions.

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    So take a long, loving look in the proverbial mirror. How guilty are you and your company of modeling your brand after others in your vertical, without question, just because it’s always been that way? Have you inherited, of your own accord, something exciting or something stale?

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    When you want to put a little paprika on your highly usable, flat, design without sacrificing its clean aesthetic, you can do that with a hand-lettered, brush pen logo.